Photo of Carolina Maddox  wearing a black dress with a white floral pattern, against a neutral background.

I’m Carolina.

Retail and ecommerce buying expert: turning stagnant sales into reliable growth and unlocking hidden profits through strategic planning and streamlined stock.

About Me

Running a product business can feel like steering a ship. You have a vision of what you want to offer and how it will be unique. Yet on the way to there is enormous investment and risk, often far into the future.

In the worry over whether you’ve done it right you lose the spark and joy that made you start in the first place. And what about the time freedom you had wanted?

With so much a stake it’s a no brainer to lean on an industry expert who can help you see around corners. With visibility and a plan you can feel more confident and secure in your business.

My buying and stock management system is designed to maximize your profit potential. By providing insights on what to purchase and when, it frees up your time and energy, allowing you to focus on enjoying your business and life beyond work.

Simple floral line art with leaves and flowers on a green background.

My Background

Logos of fashion brands including Oasis, Warehouse, Net-A-Porter, Boden, Jack Wills, and Dorothy Perkins.
Outline of a leafy branch on a green background.

Where I built my experience

I worked for over 20 years in corporate retail. Since then I have re-interpreted those skills to work in smaller product businesses.

Woman working at a computer with spreadsheet on screen, cup of coffee on desk, and hand on mouse.

BTS

I am a self-confessed Excel geek (so you don’t have to)

I live in North London with my husband, two amazing kids and 2 little cats.

Logos of Vollebak, Drake's, and Goodhood London in a circular design.
Minimalist line art of a floral design with leaves and flowers on a green background.

Consultancy Clients

I’ve had the privilege to work with amazing clients who sought to introduce more rigour in their processes. It’s been a privilege to help these extraordinary, creative businesses to execute on their mission.

Ready to have a conversation?

Book a 20 minute, no obligation call to discuss your business needs.

Street view of Goodhood store with people walking outside
Minimalist line drawing of a leafy branch on a green background
Outline of flowers and leaves on a green background.

thank you for coming to the rescue numerous times over the last year or so! You’ve always been so helpful and we have appreciated it through all those turbulent times!

- Jo Sindle | Co-founder, Goodhood